Part 2 of 4

In part one of this four-part article, I related a story. It was about my six year old being excited about an infomercial product he had seen on TV. I think it was for a mop or something.

It is interesting how even a 6 year old can be taken in by pretty smiles, seeming effortlessness, and the word 'easy'.

Isn't that the way billions are made every year?

Easy, quick, free, now. I love the, 'It's all done for you. You don't have to lift a finger'. Oh, the beauty of words.

And it isn't just infomercials on late night TV. Surf the web and you will find all the never before seen ways to get rich in 2 weeks.

My favorites are the ones that show an exotic location and an umbrella drink. Heck, that's something that'll make a person part with their cash right now. Throw in the word easy with that picture and most self-respecting folk quickly lose any will power they had left. There are no rules or any untapped areas to market. If you want to make millions blogging, you can. Buy the product they're selling.

Never mind that they haven't made millions.

Just about any product carries a disclaimer. Why all the disclaimers?

A few reasons:

The marketing. People in general are lazy. The first sign of real work they see causes them to quit. Why do I put this under marketing? Remember how the product was marketed: Easy? Now? You don't have to do a thing? That is precisely why it was bought. The system may actually work, but it isn't going to be tried because it was marketed as easy. I think most products work to some extent.You really aren't going to get rich overnight. Even when a person is considered an overnight success, groundwork has been laid and a foundation built. I don't know what the odds are with buying one lottery ticket in your whole life and it being a winner, but I imagine they are great. So, even with winning the lottery, groundwork has been laid (by the buying of tickets on a regular basis). I know several internet marketers. If you read their posts, forums or comments, you will see that it took some of them years to get where they are. Few have made a million dollars. Very few. Yet, especially in this group, products are being plugged letting you know how easy it is.The disclaimer comes after they rev you up. You get fired up watching, reading or hearing about this next best thing. You are all ready to press the button and get rich, skinny and reside on easy street. Your momentum is slowed down only a little by reading that, 'these results are not typical'. You assure yourself that they may not be for some people, but you're willing to work on easy more than most folk are. You take a chance.

You quickly discover that you won't be living on easy street any time soon with this. It really isn't easy. You quit in frustration.

By the way friend, don't quit on me. The conclusion to this four part article is worth the price being charged (I think maybe a little more).

Come on over and chat at todayhaspower. There are some excellent FREE tools that are guaranteed (to be free).

Live it LOUD!

View the original article here